Data Drives Revenue Performance

The REVV data advantage comes from one of the largest, most scalable and reliable computing infrastructures in the world. The infrastructure that supports REVV has processed more than 200,000 ad transactions in the time it's taken you to read these two sentences alone, and will go on to process some 2 billion impressions today. Every single one of these ad requests go through 187 million decisioning permutations, each processed less than 18 milliseconds.

Ad Transaction Processing:

• 100,000,000,000/month (Visa: 45,000,000,000 transactions/year)
• 3,330,000,000/day (NASDAQ: 50,000,000 trades/day)
• 39,000/second (Twitter: 2,300 Tweets/second)

Data Processing (Monthly):

• 42,000,000,000,000 bytes
• 500,000,000,000 keywords
• 9,000,000,000 page views
• 165,000,000 searches

Algorithmic Decisioning:

• 187,000,000 permutations per ad request
• Avg. decisioning time: 18ms
• Ads involving human intervention: 2.6%

Data Centers:

• Global data centers: Los Angeles, Las Vegas, Ashburn, Amsterdam
• Complete Redundancy/Fail-over
• Zero latency issues
• Avg. Response Time:  < 120ms

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