REVV™ Yield Optimization Platform
the Rubicon Project is leading a revolution of the online advertising ecosystem through the innovation of a next-generation infrastructure and a powerful, open marketplace engineered to enable publishers to more effectively compete in today's market. A relentless approach to innovation has established the company the technology leader in the industry; it's highly scalable state-of-the-art platform, REVV, is the most sophisticated yield optimization technology available in online display advertising. The result of more than 150,000 engineering hours, REVV processes 100+ billion ad transactions every month between 600+ demand sources and hundreds of the largest, most premium publishers on the web. REVV is comprised of 4 core technologies:
The REVV platform powers the REVV Marketplace, the world's largest premium display advertising marketplace; REVV for demand, the buying platform through which demand sales channels (ad networks, exchanges, DSPs) access premium inventory and audience; the REVV Back Office, the infrastructure that automates otherwise manual operations for publishers; and REVV for publishers, the yield optimization platform engineered for publishers to maximize revenue, safely. Dive into the REVV Infrastructure >
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