Rubicon Project
ADS OPTIMIZED:

One Trillion (1,000,000,000,000) Datapoints & Growing

Our Market Intelligence Reports offer insights and intelligence around emerging trends in online advertising, because we believe a more educated market is a stronger one. We analyze the vast quantity of pricing, audience and inventory data we gather to advise premium publishers, thought leaders and industry analysts on trends and opportunities. Our Market Intelligence has been cited by sources including eMarketer, MediaPost, AllThingsD, ClickZ, AdExchanger, Brand Republic, IDG, Alley Insider and many others.
 
The latest report, “Mechanics of Real-Time Bidding”, explores the world of real-time bidding (RTB) as it relates to publishers of premium websites, and the monetization strategies that incorporate RTB to bring publishers the most revenue possible across all sales channels. Please complete the brief form below to download your free copy of “Mechanics of Real-Time Bidding:”

 

Market Report


 Year-over-year spend was up an average of 25% in Q310; EMEA turns focus to ad technology; Publishers adopt new tools to protect RTB inventory ; malvertising threatens publisher revenue; and privacy initiatives continue to stir debate.
    
 

 Early summer ad spend drove 25% growth in Q2 vs Q1; evaluation of international audience; RTB and DSPs as means to increased efficiency of media spend; ongoing privacy debate; excepts from an industry panel, “Is All Inventory Created Equal?”; and guidelines for an effective yield optimization strategy.
    
 

 Rubicon 20 Index boasts 25% growth year over year; current and future innovations of real-time bidding; identifying malware to combat security threats and loss of revenue; rise in self-serve display advertising.
    
 

 Holiday spending drives high CPMs; ongoing evolution in the ad network market; publishers focus on optimizing inventory value; advertisers push for greater control and transparency.
    
 

 Growth in audience-based buying and selling; opportunity and risks with real-time bidding; increased spending in business & finance, telecom and automotive; examination of international ad market landscape.
    
 

 CPMs trend upward; Dealing with global traffic volatility; News, music & entertainment experience high growth; data fragmentation
    
 

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