APPROACH
Our approach has been and will remain publisher-centric: the Rubicon Project innovates digital advertising and data technology for publishers to keep digital media free for consumers and to help content flourish. If an independent, publisher-focused technology innovator doesn’t take action, it will be increasingly untenable to sustain content-creating businesses with digital advertising.
In 2010, we will extend our REVV™ platform to offer additional ad serving, forecasting and campaign management functionality for publishers across all premium and non-guaranteed media sales, and enhance the technology to deliver:
- Automated Demand Access
- Self-service Advertising Sales
- Pricing Intelligence & Controls
- Yield Management
- Channel Management
- Brand, Ad Quality and Malware Protection
- Centralized Publisher Data Platform
Our ongoing innovation in technology & data will empower publishers to regain and maintain complete control and visibility over which sellers can sell what ads and what inventory and/or audience segments, to whom, where, and at what price.
The future of media warrants innovation in a platform engineered specifically to accelerate ad revenue for publishers. REVV for publishers™ from the Rubicon Project is the right choice.
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