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News International has worked with the Rubicon Project as a trusted partner since October 2009, in which time they have delivered on all three of their core value
propositions: making News International more money, reducing administration and protecting our brands. Rubicon’s real-time bidding platform has seen us increase
our eCPM and we look forward to piloting Rubicon’s Protected RTB, Private Marketplaces platform.
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VANTAGE takes one key step off of our extremely full plate. We don’t need to scrape through large volumes of data to identify the source of problems – saving our team valuable time and helping protect our brand. It’s also invaluable knowing that if we find an ad that we want removed from our sites, we can send that request through VANTAGE and have full confidence it will be taken care of by the Rubicon Project team, and fast
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As the third-largest video entertainment destination in the world, attracting more than 50 million unique monthly viewers, it’s important that we think holistically about growing our business. That means we actively work to monetize across key global markets. Rubicon helps us deliver on this imperative and maximize the opportunity presented by significant traffic spikes when and where they happen.
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As a premium publisher that needs to maintain tight control over inventory running through ad networks, being able to manage the context of ads that appear on my site through ad networks is crucial. Working with the Rubicon Project has been a relief. We no longer worry about ad quality affecting our brand or rates, spend hours managing the filtering of new ads or deal with the stress of policing ad networks. We feel safe knowing the Rubicon Project is taking care of it for us and is maximizing revenue without sacrificing any of our standards.
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An amazing UI that allows us to understand how our ad networks are performing across multiple attributes.
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Our sites were introduced to 25 additional ad networks through Rubicon’s SmartMatch™ technology with no extra work on our part. This frees up our sales and ad operations team to focus on premium advertising deals. Access to new ad networks ensures fill rates and CPMs stay high, an important benefit of on-demand fulfillment of sudden influxes of traffic. We have to make every impression count -- the Rubicon Project helps us do that.
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Our Rubicon Project experience has truly been as advertised. It’s been a time saver and money maker. Not only has it freed up our time we were spending in our attempts to manually optimize our ad impressions, but it has also significantly increased our overall advertising revenue. The Rubicon Project is continually matching our available impressions to their huge list of networks in order to give each impression the highest possible payout. And the best part of it is that we only have to deal with collecting one lump payment per month for all the networks Rubicon Project runs!
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The Rubicon Project is a terrific partner with Freedom Interactive in detecting ads on our ‘block’ lists, which helps us maintain a high standard of ad quality. We also realize significant time savings by utilizing the Rubicon Project’s aggregated reporting, which allows Freedom Interactive to focus on increasing our customer base across our ad networks. In addition this time savings also helps us dedicate more time to our direct sales efforts.
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Maintaining a clean, “well-lit” environment for our advertisers and community is of critical importance to us; with the Rubicon Project’s sophisticated REVV Brand Protection technology, we are assured that all of our customers have a great experience with our site.
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