the Rubicon Project Goes from Zero to a Billion Ads Served

Hundreds of Sites Now Up and Running on the Rubicon Project Solution; Company Continues to Grow to Meet Industry Demand.

Los Angeles, California • December 21, 2007 /PRNewswire/
News Facts:

• the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, today announced its latest Beta program statistics.
• In the six weeks following the October 8 private Beta launch, the company has served 1.4 billion ads for sites like Zoominfo.com, AOL/Userplane and Beliefnet.net
• More than two thousand websites-ranging from small blogs to some of the Internet's largest web properties-have signed up since the Beta launch, resulting in the potential for 8 billion monthly ad impressions.
• the Rubicon Project currently works with 13 sites that each have over 100 million impressions a month.
• To meet continued industry demand and website sign-ups, the company has doubled in size since its Beta launch, growing to nearly 40 employees.

Links:

To request an invitation to the Rubicon Project Beta, visit: http://www.rubiconproject.com.

Read Frank's blog at: http://www.founderblog.com/.

Want to learn more about Frank and the history of the Rubicon Project? Click here.

To visit the Rubicon Project online community Forum, please go here. Quote, attributable to Frank Addante, CEO of the Rubicon Project (click here for Frank Addante's LinkedIn profile)

"Things are moving at lightning pace at the Rubicon Project, as we're busy building and testing a solution that will bring a new level of efficiency to the fragmented Internet advertising space. Although we're trying to solve a very big industry problem, our initial results and feedback from sites currently part of our beta - the development phase where it is essential we get things right - are extremely encouraging. Everything has gone smoother than expected, and we head into 2008 with great excitement and aggressive plans to revolutionize the industry and become the online advertising standard."

About the Rubicon Project

the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, Tacoda, HispanoClick and Adtegrity). the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching^TM technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

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