the Rubicon Project Solves Braingle.Com Ad Revenue Puzzle

Brainteaser Website Enjoys 43% Revenue Increase While Doing Less Work

Los Angeles, CA March 25, 2008—the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry, is helping Braingle.com optimize revenue from its unsold ad space. Since working with the Rubicon Project, Braingle has seen a 43 percent increase in eCPM revenue from improved ad space optimization – and reclaimed countless hours previously spent on manually managing ad space allocation with multiple ad networks.

Braingle.com recognized an opportunity to grow and build out its ad sales program. Prior to working with the Rubicon Project, Braingle was self-managing the process but it quickly became overly time intensive. They didn’t have the technology to maximize the site’s revenue potential and found themselves inefficiently juggling a number of ad network relationships, working to find the right combination that would optimize their ad space.

Braingle.com was attracted to the idea of not having to manage and optimize their own ads, instead turning the management of ad networks over to the Rubicon Project to automatically configure, optimize and fill unsold ad space.

"We started adding new networks to fill the defaults and we developed our own solution that didn't work very well. Every month we were trying to tweak and optimize, calculating and juggling the eCPM, which is a pain. the Rubicon Project is now doing that for us daily or hourly," said Jake Olefsky, Braingle’s founder. "Also, the personal feedback and handling we get is incredible. We are used to dealing with companies where you send them an email and a week later you get a form response. With the Rubicon Project, we send an email and get one back in hours."

The new relationship yielded immediate benefits:

• Increased eCPM revenue 43%;
• Increased revenue through new monetization opportunities;
• Improved inventory allocation;
• Time saved through consolidated ad network management and reporting;
• Responsive and hands-on customer support for maximum return.

"Managing ad networks and effectively monetizing ad inventory is a very complex process. Braingle.com is just one of many websites that struggles to balance the demands required to run a business while growing revenue from advertising," said JT Batson, Director of Publisher Communities for the Rubicon Project. "Everyday we’re solving issues that publishers of all sizes face by offering an easy solution that gives any website the most complete access to the best monetization opportunities from the total available advertising market, coupled with passionate customer service."

About Braingle
Braingle.com, the largest online community of user-generated brain teasers, riddles, logic problems, quizzes and mind puzzles, Braingle.com boasts more than 13,000 brainteasers and 1,200 quizzes (all submitted and ranked by users.) The site also offers several online multiplayer games where users compete against each other, along with active message boards and chat rooms.

About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

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