the Rubicon Project Saves Time for Ad Networks Looking to Deliver High Quality Advertising Placement

LOS ANGELES, April 15, 2008 -- the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry, is helping ad network Active Response Group (ARG) diversify inventory and build additional advertising channels in the news, dating and social networking verticals. ARG is one of the largest online display advertising and lead-generation networks and has been using the Rubicon Project since September 2007 to accelerate the growth of their advertiser and website publisher bases.

ARG already works with some of the Internet's largest properties, including many of the Global 500, but wanted to attract even more advertisers and big-name websites to their network. Their need for an easy, efficient way to access new and diverse high-quality ad inventory, combined with increased demands on performance and placement from advertisers led ARG to work with the Rubicon Project.

"Once ARG leveraged the Rubicon Project, we received immediate access to a new breadth of quality ad inventory," said Gabrielle Kramer, Vice-president of Strategic Relations at Active Response Group. "This instantly helped us add to the targeted inventory opportunities we offer our advertiser customers, and saved us a great deal of time we'd otherwise spend sourcing and partnering with these new websites. the Rubicon Project allows us to focus on other aspects of running our business, like winning new advertiser clients and offering ever-higher quality service to existing ones."

The new partnership yielded immediate benefits:

• Increased quantity of high-quality inventory available to sell to advertisers
• Introduction to new monetization opportunities through precisely segmented categories
• Time saved growing available ad inventory base
• Expansion of run-of-network and vertical channel business
• New service benefit
  • access to Rubicon Certified ad space™
  • to offer potential customers

the Rubicon Project identifies and certifies ad space to make it most valuable to ad networks, saving critical hours for partners such as ARG," said Raleigh Harbour, Vice President of Ad Network Alliances for the Rubicon Project. "Our smart matching technology helps ad networks optimize ad placements where they are most likely to generate results for their advertisers. Ad networks typically realize an immediate benefit from the high quality ad space from top sites available within the Rubicon Project's large network of websites."

About Active Response Group
Active Response Group is a premier provider for online lead generation, display advertising, and behavioral marketing, and is known as one of the industry's largest sources for acquiring direct response customers. Headquartered in New York City and established in 2004, ARG's combined innovative direct response technology and vast display network present advertisers, marketers, brands and agencies with a comprehensive and powerful solution to get closer to consumers by acquiring a high volume of hyper-qualified customers while simultaneously increasing revenues and decreasing costs.

About the Rubicon Project
the Rubicon Project is an advertising technology company run by a group of industry-experienced, aggressive and passionate renegades on a mission to automate the large, yet highly inefficient Internet advertising industry. While online advertising is expected to reach $27 billion in 2008, up to 80% of a websites' ad space goes unsold (directly). Unsold ad space is sent to ad networks. Today, advertisers spread money across 300+ ad networks. In 2007, the Rubicon Project pioneered the Ad Network Optimization category with the launch of its first product. the Rubicon Project's Ad Network Optimizer, a self-serve solution for any size website, uses smart matching™ technology to match each ad impression to the optimal money-making opportunities. Within the first 6 months of launch, the company optimized more than 11 billion ads and 5000 websites signed up for the service. Other innovations include a free-hosted Ad Network Ad Server for websites and a Certified Ad Space™ program to ensure safety, accuracy and trust for ad networks (and their advertisers) when placing ads on websites. The founders of the Rubicon Project created one of the first, and most successful, ad servers in 1998 (L90/adMonitor) that was later acquired by DoubleClick. Websites looking to make more money while doing less work should visit: http://www.RubiconProject.com

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