the Rubicon Project “On Fire” in 2008

3,500 Publishers Signed Up with the Rubicon Project Private Beta to Monetize Websites

Los Angeles, California—February 12, 2008

News Facts:

• the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, unveiled notable statistics from its private Beta program today.
  • Since launching the Beta program in October 2007, more than 3500 web publishers have signed up to use the service.
  • To date, the Rubicon Project has optimized 4 billion online advertisements across more than 50 ad networks.
  • The Rubicon Project has already earned website publisher customers more than $1 million in revenue.
• Award season is in full swing — in January alone, the Rubicon Project was:
  • Selected as an AlwaysOn OnMedia 100 winner, a list of the top private game-changing players in the marketing, branding, advertising, and public relations industries.
  • Awarded the Favorite Startup in a popular vote at TwiistUp.
  • Announced as a finalist for PriceWaterhouseCooper's Entretech Awards, honoring technology leaders in the Greater Los Angeles area. Winners will be announced in March.
• On January 28th, the Rubicon Project announced it has raised $21 million in funding with a new round led by Mayfield Fund.
  • Additional Series B investors include: IDG Ventures Asia; Stanford University; University of California Berkeley; Matt Coffin, founder and former CEO of LowerMyBills.com and Clearstone Venture Partners, the company's Series A investor.
  • The additional capital will fuel future business growth initiatives including international expansion, strategic acquisitions, research and development and infrastructure required to support the influx of websites signing up for the company's new ad network optimization service.
• What's next for the Rubicon Project?
  • Infrastructure build-out: The company is investing heavily in infrastructure to properly scale beyond the billions of ads and hundreds of payments currently being processed and to better support the thousands of website publishers eager to get started with the Rubicon Project solution.
  • Algorithms and math: the team at the Rubicon Project is dedicated to finding better and faster ways to get at monetization for the benefit of publishers and ad networks.
  • Expanding the monetization specialist team: The stellar group at the Rubicon Project presents ad networks and website publishers with opportunities for more money and more qualified and smarter inventory.

Quote from Frank Addante, CEO of the Rubicon Project
"It's been an amazing couple of months here at the Rubicon Project. When we started the company, we could never have predicted that by January 2008 our Beta product would already be delivering real monetary value to web publishers across the globe. With significant capital in the bank, we are now laser-focused on expanding our team, building out our infrastructure and revolutionizing the way people make money with online advertising. I can't wait to see where we are in January 2009!"

Links:

To request an invitation to the Rubicon Project Beta, visit: "http://www.rubiconproject.com

To learn more about what the Rubicon Project can do for ad networks, visit: http://www.rubiconproject.com/networks

Read Frank's blog at: http://www.founderblog.com

Frank's LinkedIn profile can be found here.

Want to learn more about Frank and the history of the Rubicon Project? Click here.

About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, Tacoda, HispanoClick and Adtegrity). the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

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