the Rubicon Project – February Update: 100% Growth in 1 Month

the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, updates notable statistics from its private Beta program today

• To date, the Rubicon Project has optimized 8 billion† ads across more than 50 of the top ad networks; a 100% increase from the 4 billion ads served through February.
• Since launching the Beta program in October 2007, more than 4000 websites have signed up for the Rubicon Project ad network optimization service.
• the Rubicon Project has already earned website publisher customers more than $1.5M in revenue.

the Rubicon Project wins again!

• Last month we announced we were a finalist for PriceWaterhouseCoopers Entretech award, honoring technology leaders in the Greater Los Angeles area. This month we have the honor of relaying that the Rubicon Project was selected as the award winner.
• Previous awards for 2008 included being selected as an AlwaysOn OnMedia 100 winner, a list of the top private game-changing players in the marketing, branding, advertising, and public relations industries; and as the Favorite Startup in a popular vote at TwiistUp.

What's next for the Rubicon Project?

• Putting our $21 million in funding with B round led by Mayfield Fund to good use with new digs, R&D and hiring.
• Gearing up for AdTech San Francisco activities. Visit our Mad Cash Lounge at Booth # 6166. If you're going, shoot us an email at: adtechsf@rubiconproject.com

Quote from Frank Addante, CEO of the Rubicon Project:

"the Rubicon Project is more than a company, it's an innovation movement powered by a team that is dedicated to real technological advancement for online advertising," said Frank Addante, CEO and Founder of the Rubicon Project. "Our technology has facilitated 7 billion smart matches between websites and ad networks. Ad networks get great inventory. Websites make mad cash. Our warp speed growth has us filled with adrenaline. With 4000 websites signing up for our service, the market has sent us a clear message. It is screaming for innovation. We are committed to delivering it."

† Please note: The accompanying video was filmed on March 12th. The referenced 7 billion number has now surpassed 8 billion as of March 17th.

About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching™ technology does all the work to match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

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