Channel Management Technology

Applied intelligence around sales channel management ensures not only high fill rates, but also that sales channel partners who can garner the best price is ensured priority access to publisher inventory and audience in real time.

Features:

• Permissions Rights Management technology: publishers, take control over which sales channel partners can sell what segment of your inventory or audience to whom, at which level of transparency and for what price.
• Access to Exclusive Demand: the automated buying platform within REVV™, backed by the assurance of Rubicon Certified Inventory™, is a “one-stop shop” for sales channels executing large campaigns. Many of these channel partners represent Rubicon Project customers' inventory exclusively - for rates higher than those typical of remnant deals. 
• Using Rubicon Certified Inventory™ data, our Audience Segmentation technology packages inventory so that sales channel partners can sell your inventory at the best possible price - without introducing channel conflict or compromising your brand.

What this means for you:

• Ensure you generate the true value of every impression on your site
• Control pricing on your sites
• Access revenue you can’t reach through any other source
• Increase the value of your inventory and audience through proper channel management
• Sell with limited or no transparency – yet still garner premium rates

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