Non-Guaranteed Optimization

Optimize revenue and maintain complete control across all of your non-guaranteed inventory – including preemptible direct sold deals, house ads, and channel partner deals.

Features:

• Easily manage details, and add, link, and group advertisers & agencies as you add and serve new deals
• Quickly and easily create and modify campaigns, creatives, ad sizes, placement, targeting, and more for each non-guaranteed campaign
• Target campaigns by Geography, Audience, User Data, Date & Time, and Site Data

What this means for you:

• Ensure access to the best revenue opportunity for every ad impression you serve – regardless of who sells it
• Drive demand by making advertisers and agencies compete for your ad space alongside audience rep firms, ad networks, and other sales channel partners
• Reduce ad serving fees while more effectively optimizing your non-guaranteed deals

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